AI-enabled design adoption through Aon AI Activators
AI-enabled design leadership, responsible AI adoption, Copilot, agentic working, automation
Situation: Aon is building enterprise capability around AI adoption and responsible use across the organisation.
Task: Participate in an AI Activator cohort focused on improving how colleagues use AI, Copilot, automation and agents in day-to-day work.
Action: Applied learning across prompting, Microsoft Copilot, automation, agent building, team collaboration, role-based use cases and responsible AI themes such as trust, risk and accuracy.
Result: Strengthened the ability to integrate AI into the design lifecycle, including discovery, ideation, content, prototyping, productivity and governance-led adoption
Global digital experience transformation at Aon
Global design leadership, stakeholder influence, operating model, brand governance, scalable delivery.
Situation: Aon needed high-quality, consistent digital and brand experiences across complex global client engagement programmes..
Task: Create a scalable design and delivery approach that could support high-value opportunities across markets, stakeholders and formats.
Action: Led creative direction, digital experience strategy, storytelling, presentation design, interactive content and cross-channel production, while establishing standards, governance and workflows across UK and US teams.
Result: Delivered 300+ projects annually, supported strategic opportunities exceeding $1m revenue threshold and contributed to major wins over $20m through experience-led proposals and premium digital storytelling.
Building and scaling a creative agency
Entrepreneurial leadership, multi-disciplinary teams, commercial growth, design leadership, client development.
Situation: Built a creative agency in a highly competitive London market serving major global brands.
Task: Grow the business, win clients, maintain creative quality and develop a team capable of delivering brand, digital and engagement work at scale.
Action: Led brand strategy, identity, digital transformation and customer engagement programmes for major clients, while managing commercial growth, client relationships, team development and creative standards.
Result: Scaled the agency over 20 years and achieved a successful partial exit, with client brands including Lloyd’s, EMI, Warner Brothers, Universal, Channel 4, West Ham United FC and Moët & Chandon.
High-value pitch and client engagement experience design
Commercial impact, executive communication, customer/client experience, measurable outcomes.
Situation: Complex professional services propositions needed to be communicated clearly and persuasively to senior client stakeholders.
Task: Improve the quality, clarity and impact of pitch and marketing experiences across high-value opportunities.
Action: Led the strategy, creative direction and delivery of digital, presentation, motion and multimedia assets, translating complex business challenges into compelling brand narratives and client-focused experiences.
Result: Supported £12m/$20m opportunities, contributed to major wins over $20m and increased pitch engagement by 93%.
