Jason Selwyn
I’m a Brand, Digital and Presentation Design Leader with over 20 years’ experience helping businesses communicate with clarity, creativity and impact. My work spans brand strategy, presentation design, digital experiences, motion graphics, award-winning video and animation, with a focus on turning complex ideas into clear, engaging and memorable communications. Across financial services, enterprise and consumer-facing sectors, I combine strategic thinking with hands-on creative direction to build stronger brands, better client experiences and more effective campaigns.
Currently leading digital design and experience initiatives at Aon, shaping high-impact brand, marketing, presentation and client engagement programmes across global markets. Proven ability to translate complex business challenges into compelling brand narratives, senior-level presentations, scalable design frameworks and experience-led solutions across digital, physical and hybrid channels.
Skilled across presentation design, digital design, motion graphics, video, animation, web and interactive experiences, with award-winning work that brings complex ideas to life in a clear, engaging and memorable way. Experienced in working closely with content teams, senior stakeholders and business leaders to create polished, persuasive communications that support client engagement, pitches, campaigns and commercial growth.
Known for influencing senior stakeholders, building high-performing creative teams and embedding brand consistency at scale. Brings a rare blend of agency innovation, entrepreneurial leadership, hands-on creative craft and enterprise execution.
I hold a Master’s degree in design from Central Saint Martins, awarded with Distinction, and owned and ran a successful Shoreditch-based London design agency for 20 years. Following a successful exit in 2017, I joined Aon, a global financial services organisation with over 60,000 employees.
History
Founder & Creative Director
Built and scaled an award-winning London creative agency over 20 years, delivering brand strategy, identity, digital transformation and customer engagement solutions for major global clients across media, entertainment and corporate sectors.
Led business growth from startup to successful partial exit, combining creative excellence with commercial leadership, client acquisition and team development.
Client brands included Lloyd's, EMI, Warner Brothers, Universal, Channel 4, West Ham Utd FC and Moët & Chandon, creating distinctive campaigns, experiences and communications that strengthened market presence and customer connection.
Today
Aon: Head of Digital Design / Digital Experience & Brand Transformation
Lead the strategy, creative direction, and delivery of high-impact digital, brand, and marketing experiences across Aon’s global business. Oversee the creation of engaging digital deliverables including web experiences, interactive content, campaigns, presentations, motion, and multimedia assets that support client engagement, business development, and commercial growth. Partner with senior stakeholders and cross-functional teams to translate complex propositions into compelling, user-focused experiences, combining strategic thinking, creative leadership, and hands-on execution. Recognised for driving innovation (member of Aon's AI Activator Cohort), elevating creative standards, and delivering high-quality work across fast-paced, high-value opportunities. Partnered with brands including Apple, Microsoft, Universal, Sony and HSBC
Key Achievements at Aon and my agency
• Lead digital brand and experience strategy for high-value global client engagement across one of the world’s largest professional services organisations, ensuring brand excellence across complex multi-channel programmes.
• Shape how brand, storytelling and customer experience intersect across digital platforms, marketing campaigns, presentations and immersive experiences, creating differentiated engagement in highly competitive markets.
• Partner with senior business leaders and global stakeholders to translate commercial priorities into compelling brand-led narratives that improve trust, perception and client engagement.
• Establish governance, creative standards and scalable delivery frameworks across UK and US teams, improving consistency, quality and speed of execution.
• Manage and mentor multidisciplinary creative teams across multiple time zones, fostering high performance, collaboration and innovation under significant delivery pressure.
• Supported strategic opportunities exceeding $1m+ revenue threshold, contributing to major wins over $20m through experience-led proposals and premium digital storytelling.
Core Expertise
• Brand Strategy & Positioning
• Brand Transformation
• Customer Experience Design
• Creative Direction
• Brand Governance
• Content & Storytelling
• Team Leadership
• Stakeholder Management
• Digital Transformation
• Cross-Channel Campaign Delivery
• Customer Journey Optimisation
• Commercial Growth Strategy
Additionally, my extensive tenure as a Creative Director has honed my abilities in team motivation and retention. Interacting with c-suite executives is a routine aspect of my daily responsibilities, showcasing my proficiency in high-level communication and collaboration.
Measurable Outcomes
• Led a global team of 8–10 creatives across
• Delivered 300+ projects annually
• Supported £12m/$20m pipeline opportunities
• Increased pitch engagement by 93%
• 310 projects delivered in one year
• Top global clients (Apple, Blackrock, HSBC, Barclays etc)
• Multi-million-dollar opportunities